Alice started acting seriously while studying English at Oxford. She soon found work on British TV screens, appearing in dramas such as Hawking, Agatha Christie's Poirot and The Rotter's Club. She has had success on both the West End stage and Broadway. Early roles came in movies such as Stage Beauty, Starter For 10 and Big Nothing. After taking the lead in the 2010 Hollywood comedy She's Out Of My League, in which her real parents co-starred, she has seen her profile rise. She appeared in Sex And The City 2, Men in Black 3 and had a recurring guest role in season 8 of the HBO series Entourage, playing the love interest to Vincent Chase.